Level 3 Graphic Design students discover the positive power of hair.

Level 3 Creative and Extended Diploma Graphic Design students took part in a creative workshop from Ideas Foundation, in partnership with OnePointFive and Pantene to create an advertising campaign to raise awareness of the positive power of hair, with the aim to change perceptions of hair, which is unique to everyone. The students spent the…

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Level 3 Creative and Extended Diploma Graphic Design students took part in a creative workshop from Ideas Foundation, in partnership with OnePointFive and Pantene to create an advertising campaign to raise awareness of the positive power of hair, with the aim to change perceptions of hair, which is unique to everyone.

The students spent the day in their branding agencies to create an holistic campaign with the main focus on educating, ensuring change and raising awareness of hair discrimination. Their campaign needed to include; an event, venue, a mood board, a floorplan, partnerships, online and offline media, engagement from the public, budget and much more.

Well done to TEAM TAPPED & LAND/SEA for creating an innovative and engaging campaign that answered all aspects of the brief.