Graphic design students make impact at national competition

Two graphic design students from Oaklands came out on top at a national competition that saw them create an advertising campaign ahead of a major film release. 

Hannah Martin and Liam Woollard, both 17, were among five teams from colleges and schools across the country that made it to the final of the I Am Creative competition in London.

 The teams were given a brief by film distributer Twentieth Century Fox UK who asked them to create an advertising campaign to promote the film Ice Age: Collison Course to teenagers. The teams then had to present their ideas to the judges. 

It was the pair’s realistic approach to the brief, which saw them create a six-week long campaign based around the idea of an alien invasion, which impressed the judges and secured their win. 

Hannah, from Stevenage, said: “I’m very happy to have won. I’m interested in working in advertising in the future so winning this has really boosted my confidence and made me believe that I can work in this industry.” 

Liam, from Wheathampstead, said: “I’m over the moon to have won and it was a really good experience to work on a live brief from a real client.” 

The students’ tutor Phil Heath said: “This was another superb opportunity for our students to gain real experience of presenting their ideas to industry experts on a great project for a very prestigious client such as Twentieth Century Fox. 

“Liam and Hannah came up with a great idea to win the competition, having already beaten some very strong competition from the other teams in their second year Graphics group during the first round of presentations.” 

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